The Israel Communications Authority (ICA) on Monday announced it will soon begin allowing Facebook to allow users to access the company’s HotWire communications platform, a move that will help the social media giant provide a “global platform for Israeli consumers” and “provide the platform with a new revenue stream,” according to a press release.
The new platform will allow users from all over the world to connect to the HotWire platform via a web interface and can also be accessed through Facebook Messenger, which has been the primary way of connecting Israelis since 2012.
In addition to Facebook, the new platform includes other social media platforms such as Instagram, Snapchat, WhatsApp, and Viber.
Users will be able to create profiles and access other information about their personal and business life through a central profile page.
A separate section on the homepage will include a “contact page” that allows users to communicate directly with Hotwire’s sales and marketing department.
Users can also add other Hotwire services, such as “contact lists” that can be shared with HotWire staff, and a “relationship page” to facilitate online communication.
The company said in its press release that the new platforms will “enable the development of new applications and services.”
Facebook did not immediately respond to a request for comment on the new services.
According to the press release, Hotwire has already sold over 5 million mobile phones and more than 1.3 million smartphones.
The company said it expects to launch its mobile applications and features through a mobile app “by the end of the year.”