June 18, 2021

A new TV contract, which will see BBC One, ITV and Sky compete for the rights to air the World Cup finals, has been agreed by the five broadcasters and three broadcasters’ shareholders.BBC One, whose current deal expires in 2019, and ITV, which owns Channel 4, are set to bid for the World Cups next four years, while Sky will only bid for three of the 10 years, which is still to come.

However, the new bidding agreement was struck in parallel with the introduction of new broadcasting rules, with both the BBC and the broadcasters hoping to ensure that a World Cup will not be aired on the BBC if the TV rights deal expires at the end of 2020.

“We believe this is a landmark day for sport in Britain,” said Simon Hill, head of global television and broadcasting at the BBC.

“This is the best deal that is currently available for BBC sports and we look forward to announcing it at the appropriate time.”

The new deal will also see ITV bid for four of the five years, and will see the broadcaster’s share of broadcasting revenues increase from £1.3bn to £2.4bn.

The deal also means that the BBC will be able to extend the current broadcasting rights contract for the first time in 20 years, with ITV extending its contract for five years from 2023 to 2033.

The five broadcasters’ stake in Sky will be reduced from 50 per cent to 30 per cent, while the broadcaster and its shareholders will also receive a 50 per in the amount of its share of revenues for the next five years.

The BBC and ITV will also continue to have a say in who will be the next chairman of the International Olympic Committee (IOC), who will become an IOC member in 2020.

The decision to have the IPC chairman be chosen by the BBC, however, was approved by the IOC.

“I have been extremely impressed with the BBC’s strategic commitment to sport,” said Iain Stewart, president of the BBC Sport group, and chairman of BBC World Sport.

This will help bring more British sporting events to our audiences across the globe, and this will create a world class platform for the sport of sport to be brought to the BBC.”

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